Automation Direct

AutomationDirect markets a broad range of industrial automation components and systems through a catalog and online store. The company prides itself on providing outstanding customer service, and strives to cultivate a culture of Customer Driven Leadership®, a methodology for business improvement based on the servant leader concept that says in order to be a leader, everyone must serve others (customers and one another).

The company has sponsored the Robo Lions since the 2014 season.